New Regulations

3 packs of cigarettes

Packaging and cigarette tipping
are changing

The Government of Canada recently adopted new regulations amending the Tobacco Products Regulations (Plain and Standardized Appearance), which took effect on August 1, 2023.

Under the new regulations, both tobacco product packaging and cigarette tipping will feature visual changes.

What are the changes under
the new regulations?

  • All tobacco product packages must carry new health-related messages. The manufacturer must rotate these messages every 24 to 36 months.
  • Cigarette packaging will have an extended upper-slide flap where new health-information messages are to appear.
  • Individual cigarettes will be required to have a health warning on the tipping paper.

New health warnings
Legislation timeline

Before

After

Pack of cigarettes

February

2024

February 1, 2024

Manufacturer and distributor compliance for first wave of health-related messages on all tobacco products and packaging.

May

2024

May 1, 2024

Retail compliance deadline for the sale to adult tobacco consumers of tobacco products packaging with new health-related messages.Manufacturer and distributor compliance for including health warnings on individual King Size cigarettes tipping paper.

Before

After

Cigarettes

August

2024

August 1, 2024

Retail compliance deadline for the sale to adult tobacco consumers of individual King Size cigarettes with health warnings on the tipping paper.

February

2025

February 1, 2025

Manufacturer and distributor compliance deadline for including health warnings on individual Regular Size cigarettes and tubes tipping paper.

Before

After

Cigarettes

May

2025

May 1, 2025

Retail compliance deadline for the sale to adult tobacco consumers of individual Regular Size cigarettes and tubes with health warnings on the tipping.

August

2026

August 1, 2026

Manufacturer and distributor compliance to implement an extended upper slide-flap for cigarette packages where health-information messages are to appear.

Before

After

Pack of cigarettes

November

2026

November 1, 2026

Retail compliance deadline for the sale to adult tobacco consumers of cigarette packages with an extended upper slide-flap where health-information messages are to appear.

Products and their packaging with the applicable changes may likely be sold before the effective compliance date provided above.

Our
position

At Imperial Tobacco Canada, we believe that tobacco regulations are necessary, and we support regulations that are evidence-based and deliver on the intended policy goals.

Since early 2020, all legal tobacco products in Canada have been sold in the same “slide and shell” package using the same brown colour and fonts. In addition, 75 % of the front and back of the pack features a pictorial health warning.

All legal tobacco packs in Canada have been sold with a health warning since 1989 and with a pictorial warning since 2000.

The new regulations are intended to raise public awareness about tobacco-related health risks. However, any smoker who purchases a legal pack of cigarettes today knows the health risks associated with smoking – and therefore, we question the value of these new regulations.

The Federal Government has stated that it wants to reduce smoking incidence to less than 5 % by 2035. Adding more regulation is not the solution.

FAQ

Why did the package change?

A: The Federal Government has adopted new regulations which will gradually phase in new health messages to appear on both cigarette packaging and individual cigarette tipping paper, as well as on a new extended upper slide-flap on cigarette packaging.

Why has the tipping been changed?

A: Following the Federal Government’s recent adoption of the new regulations amending the Tobacco Products Regulations (Plain and Standardized Appearance), individual King Size and Regular Size cigarettes and tubes will be required to carry a health warning on the tipping paper.